![]() “The extensions really give us the opportunity to broaden our reach, drive revenue, and monetize the brand as a franchise,” said Mr. Mattel’s CEO Ynon Kreiz speaking on an analyst call referenced the Hasbro collaboration alongside licensing opportunities tied to Disney’s upcoming Little Mermaid and Wish films. So, it’s a way to extend our brands, monetize our IPs, and leverage our own category captains for things like the Barbie crossover for Monopoly,” Hasbro’s CEO Chris Cocks said. ![]() “I am excited about the Mattel collaboration, and it joins those with other big toy companies like Spin Master and LEGO and smaller players like Just Play, Basic Fun, and Play Monster. “All in all a great move that doesn’t preclude a future merger (and may indeed serve as a test for it),” wrote Ms. – arrive in early summer to support merchandise opportunities.Ī merger between Mattel and Hasbro has been speculated for years, but officials last week on quarterly analyst calls likened the collaboration to other licensing deals. ![]() The collaboration comes as two major movies – Transformers: Rise of the Beasts from Paramount PARA and Barbie from Warner Bros.
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